Bringing Brussels To Chicago Illinois
“Chicago Chocolaterie (CHI CHOCOLATE) carries a renowned recipe passed down through generations in Belgium Brussels—now reimagined in the heart of the Windy City, Chicago, Illinois.”
Objectives
Details
The goal is to create a brand that connects with Chicago while honoring its Brussels roots. It must be recognizable, engaging, and easy to use across social media, while the logo remains clear and impactful on storefront windows.
Visual Outcome
Chicago Chocolatarie's logo is supported by a reimageined image of the Brussels flag, where it is placed strategicaly at the bottom of the typography to symbolise its roots and how the Brussels recipe supports Chicago Chocolatarie.
Curation of a circular icon and illustrative pattern to scale into a social media profile pictures as well as a banner.
Pairing a thin typography set to contrast with the bold illustrative design allows the logo to be noticibal but at the same time tolerable on glass windows.
